for brands and their marketing teams

Quarter end. Then the next one.

A short film about the quarter marketing teams are having, and the next one.

2½ minutes · sound on · captions are in the picture


Tonight’s one-page review for the board: budget flat again, more asks for the same 23 people, nine markets with nine versions of the brand, 16 tools with half barely used, not in the AI answer, a launch plan pasted into a free chatbot
the squeeze

Quarter end looks like this now.

  • The budget is flat. The asks keep growing.
  • Every market and every agency has its own version of the brand.
  • Half the tools barely get used.
  • Ask an AI for the best in your category, and you’re not in the answer.
  • Launch plans get pasted into free chatbots.
  • Then the board asks you to prove it worked.
7.8%
of revenue goes to marketing, flat on last year; 56% of CMOs say it isn’t enough
78%
of marketers need more personalised content than they can produce
68%
of US Google searches now end without a click
1 in 4
marketers knowingly publish off-brand AI content when deadlines bite

the question

“Saw it. If AI makes all of this in minutes, why does marketing still cost the same?”

Then the CEO asks the question. And next year’s plan rides on the answer.

An email from the CEO on her phone at night: Saw it. If AI makes all of this in minutes, why does marketing still cost the same?

Start with the brand.

The one thing that’s only yours. The brand book comes off the shelf and becomes your brand world: logo, colours, tone, products, the people who buy, and past work. Every market, agency and tool works from it.

Mira takes the cloth-bound brand book off the shelf and opens it, its pages lifting into light

For brand teams

The quarter, on one page.

Brand teams are asked for more every quarter, with the same budget. Your own platform, under your brand’s name, puts one brand world under every market, agency and tool. The next page gets easier to write.

Q4 marketing reviewthis quarter
  • BUDGETFlat again. The asks keep growing.
  • BRANDEvery market has its own version.
  • AGENCIESEach one briefed from scratch.
  • TOOLSA tool for every job. Half barely used.
  • AI SEARCHAsk an AI about the category. We’re not in the answer.
  • DATAA launch plan went into a free chatbot.
Q1 marketing reviewnext quarter
  • BUDGETSame budget. More out the door.
  • BRANDOne brand world. Every market works from it.
  • AGENCIESBriefed once, from the same brand world.
  • TOOLSOne bill. Pay for what we use.
  • AI SEARCHIn the answer. Watched every week.
  • DATAWalled off. Nothing leaves.
The Brand Vault on Kestrel and Oak’s own platform
The Brand Vault on Kestrel & Oak’s own platform. Kestrel & Oak is a demo brand we set up as a real white label for the film.

Your brand’s own platform.

Your name, your colours, your address. Research that keeps running. Ideas tested on real buyers before you spend. Films and ads in every size, on brand. How AI answers describe you, watched every week. And anyone on the team can ask the Delivery Box for help.

Watch Quarter end, for brands →
next quarter

The same team. Your brand’s own platform.

Under your name, at your own address, with one brand world that every market, agency and tool works from. Here is what changes.

The Kestrel & Oak brand world, with nine markets and an agency invited in

✓One brand world, every market

Every market, agency and tool works from the same brand, kept current.

The Research Desk listening on oat milk across markets

+Research that keeps running

Your category and your competitors, listened to every week, all year.

A buyer panel reacting to two launch ideas

✓Real buyers, tested before you spend

Panels built from your real buyers react to the idea before the budget goes out.

The launch film and ads in every size

+Films and ads in every size

Launch films, ads and posts in every size, on brand, made from your brand world.

AI visibility for best oat milk in Singapore, tracked every week

✓Watched in AI answers, every week

See where your brand shows up in AI answers, market by market.

The Delivery Box: your launch film is ready

+The Delivery Box

Anyone on the team can ask for help. Send a brief, get finished work back. No in-house delivery team to maintain.

16 → 1

−One bill instead of sixteen

The tools and the AI on expense cards become one bill.

The brand’s own sign-in page, where the team and its agencies sign in

✓Agencies, briefed once

Your agencies sign in to your platform and work from the same brand world.

The marketing floor in daylight, the team arriving

✓Nothing leaves your walls

Your plans and data stay on your platform. Unlimited users, in every market.


already working this way

Names you know. Already on gimmefy.

Banks, telcos, governments and household brands already use gimmefy for their marketing.

DBS, Singtel, Unilever, Volvo, NTUC, Singlife, Motul and IMDA
Google for Startups Cloud ProgramAn IMDA Spark company

Made on gimmefy

Work for teams like yours.

See all the work for brands →
the question every brand team asks us

Why not just use ChatGPT or Claude? We don’t race the models. We ride them.

We get asked that a lot, and we ask it ourselves. The models get better every few weeks, so we don’t race them. We ride them. What we build is the part they don’t hold: your brand in every market, kept current, and the work a chat window can’t do, like months of listening to your category or a panel of your real buyers before you spend. And if your team already loves its AI agent, keep it. Just tell it to use your platform. It works in your browser, with your brand world, and the work comes back on brand.

01

The deepest brand world

Your brand in every market, kept current: identity, tone, products, audiences and past work. Our lane, and we mean to win it.

02

What a chat window can’t do

Months of listening, your own data, buyer panels before you spend, films finished on brand, publishing.

03

Your AI agent drives it

Bring your own Claude or ChatGPT. Just tell it to use your platform: it works in your browser, with your brand world.

whoever does the work + gimmefy
Whoever does the work
You, your AI agent or your team anywhere
  • You, the way you work today
  • Claude, ChatGPT, Codex or Gemini, when you just ask
  • Your intern in Timbuktu, on the same brand world
  • Every new model, the day it ships
gimmefy brings

One brand world

Identity, tone, products and audiences for every market, kept current.

Live data from the market

Social listening, news, search rankings and AI visibility, week after week.

Your own numbers

Google Analytics, Search Console, Shopify, Meta Ads, HubSpot.

Work that ships

Visuals and films on brand, published to social, results tracked.

Proof before you spend

Simulated buyer panels and a council of models.

Your brand, your rules

Your data walled off, unlimited users, your own address.

= On-brand marketing magic. Next week’s social calendar in your voice. A price test with your customers’ reasons. One key visual in 72 sizes. Whoever asks, the smarts are theirs, and the brand world and the specialist marketing skills are yours.


what’s underneath

Four layers, in plain words.

+Your brand, your rulesOn your own platform, under your name, on top.
04GovernanceOne workspace for every team, department and market. Your rules, your data walled off, your agencies invited in.
03CapabilitiesSpecialist marketing skills for every job: research, monitoring, simulation, media, workflows.
02KnowledgeOne brand world, for every market.
01ModelsEvery leading AI model, kept up to date for you. Nothing to upgrade.

platform.yourbrand.com
A sign-in page under the brand’s own name, at its own address
yours is ready

Your platform, under your name.

Say the word and we set up your own platform, under your brand’s name, in your colours, at your own address, with your brand world loaded before we meet.

  • Your sign-in page, at your own address
  • Your brand world, loaded from your website and anything you send us
  • Every market and every agency working from it, briefed once

bring your AI agent

Just tell your agent: use your platform.

Your team keeps the AI agent it likes. Sign in once, then ask Claude or ChatGPT in the same browser. It works with your brand world, in every market. Copy one and try it.

Head of marketing

Go to our platform. I'm signed in. Run a simulation: would our customers pay $4 more for the premium range?

Social lead

Go to our platform. Make next week's social calendar for Singapore and Malaysia, with the visuals and videos.

Brand manager

Go to our platform. What did people say about us this week in Monitoring? Write me a three-line note for the CMO.


it’s all yours

Claim your platform, with USD 1,200 in AI credits.

2,000
credits on day one
1,000
credits every month, for ten months
12,000
credits in all, worth USD 1,200

No card. No contract. No questions asked.

Tell us about your brand and we set up your platform under its name, in its colours, at its own address, with your brand world loaded. It takes hours, not months. Or write to support@gimmefy.ai.

Made on gimmefy. Every shot, image and note of music in the film was made on gimmefy, most of it on Kestrel & Oak’s own platform, a demo brand we set up as a real white label for the film.