for agencies and consultancies

Month end. Then next year.

A two-minute film about the year agencies and consultancies are having, and the other side of the page.

2 minutes · sound on · captions are in the picture


The month-end statement printing at night: retainer moving to projects, renewal at minus 15 percent, content taken in-house, 26 unused AI seats, margin from 18 to 9 percent
the squeeze

Month end looks like this now.

  • Retainers are turning into projects.
  • Every renewal comes with a fee cut.
  • Clients take work in-house, with AI.
  • The hours you bill take minutes.
  • The AI bill keeps climbing.
  • Client files end up where they shouldn’t.
50%
of agencies’ own AI platforms will be obsolete by 2029, Gartner predicts
Gartner, via Marketing Dive, May 2026
26%
of B2B marketers plan more agency spend on content creation, down from 41%
Forrester, July 2026
69%
of major brands make agencies disclose their AI use
WFA, September 2026
−14%
UK creative agency headcount in a year
IPA Agency Census, February 2026

the question

“Honestly… why do we still need you?”

Then a client asks the question. And 42 people are counting on the answer.

The studio filling up in the morning
An email from the client on the founder’s laptop: Honestly, why do we still need you? Our team does most of this with AI now.

So turn it over.

The back of the statement is blank. That is where next year gets written: the same firm, the same people, with the lights on.

Her hands holding the torn statement, the blank back facing up

For agencies and consultancies · the opportunity

The threat, turned into an opportunity.

Right now AI mostly shows up as noise. Put your own platform in the middle of it and it starts working for you, with the clients you have, the clients you want, and the method you've built.

Today
The noise.
"So what are you doing about AI?"Every client, every quarter
A model company just pitched your client direct.Tuesday
Six tool subscriptions. Maybe seven.Finance
"Can someone own AI?" (Someone now does. Unpaid.)Leadership offsite
A new tool launches. The webinar is tomorrow.Every week
Your existing clientsDEEPER. STICKIER.
Client ATheir knowledge lives on your platform.
Vault: 14 months
Client BYour method on every brief.
9 months
Client CWork they log in to, under your name.
6 months
Client DOne more reason to stay.
3 months
platform.fieldroweandpartners.com
FRField, Rowe & Partners
Your IP yours
Governance & collaboration
Capabilities
Knowledge & context
Models
Field, Rowe & Partners’ platform
New clientsNEW BUSINESS.
New client 1Something to pitch, not a slide.
A working platform in meeting one
New client 2Their Brand Vault, ready before meeting two.
A sample of the work, under your name
New client 3Your method on their first campaign.
Their team and yours, in one place
Your IP, scaled →EUROPEAUSTRALIAASIAANYWHERE
Existing clients

Deeper and stickier.

Their knowledge lives on your platform and gets better every month. Leaving means starting again.

New clients

Something to pitch.

A working platform with their brand in it, where everyone else has a slide about AI.

Your IP

Scaled and monetised.

Your method as playbooks and agents, under your name, in any market you choose.

next year

The same firm. Your own platform.

Your name, your colours, your address, and your method built in. Here is what changes.

A partner admin listing the firm’s client organisations

+A fresh revenue stream

Your clients on your own platform, with fees from every one.

11 → 1

−Lower costs

Eleven AI subscriptions become one bill.

Workflows on the platform

+Your secret sauce, productised

Your method becomes a workflow every client can run.

The client’s reply: let’s renew, with the platform in the retainer

+Stronger client relationships

The platform sits inside the retainer, and clients use it every week.

The studio in sunshine, every desk busy

✓Your team, equipped

The best AI stack, with every leading model.

A white-label sign-in page in the firm’s own colours

✓Your own brand

Your name, your colours, your domain.

Credits and usage by person and feature

✓Pay for what you use

You and your clients. No unused subscriptions.

The founder laughing at her desk in the morning sun

✓No tech overhead

You focus on the work. We run the technology.

The Research Desk

✓Always up to date

New models arrive. Nothing to set up.


already running

Under their own names. Same engine.

Agencies and consultancies, from boutiques to global networks, already run their own platform on gimmefy, each with its own method built in. Banks, telcos and governments use it.

DBS, Singtel, Unilever, Volvo, NTUC, Singlife, Motul and IMDA
Google for Startups Cloud ProgramAn IMDA Spark company

Made on gimmefy

Work for teams like yours.

See all the work for agencies →
the question every agency and consultancy asks us

Why not just use ChatGPT or Claude? We don’t race the models. We ride them.

We get asked that a lot, and we ask it ourselves. The models get better every few weeks, so we don’t race them. We ride them. What we build is the part they don’t hold: a brand world for every client, kept apart and kept current, and the work a chat window can’t do, like months of listening to a market or a panel of your real buyers before you spend. And if your team already loves its AI agent, keep it. Just tell it to use your platform. It works in your browser, with your brand world, and the work comes back on brand.

01

The deepest brand world

Identity, tone, products, audiences and past work for every client, kept apart and kept current. Our lane, and we mean to win it.

02

What a chat window can’t do

Months of listening, your clients’ own data, buyer panels before you spend, films finished on brand, publishing.

03

Your AI agent drives it

Bring your own Claude or ChatGPT. Just tell it to use your platform: it works in your browser, with your brand world.

Whoever does the work
You, your AI agent or your team anywhere
  • You, the way you work today
  • Claude, ChatGPT, Codex or Gemini, when you just ask
  • Your intern in Timbuktu, on the same brand world
  • Every new model, the day it ships
gimmefy brings

A brand world for every client

Identity, tone, products and audiences, kept apart and current.

Live data from the market

Social listening, news, search rankings and AI visibility, week after week.

Your clients’ own numbers

Google Analytics, Search Console, Shopify, Meta Ads, HubSpot.

Work that ships

Visuals and films on brand, published to social, results tracked.

Proof before you spend

Simulated buyer panels and a council of models.

Your name, your rules

Every client walled off, unlimited users, your own domain.

= On-brand marketing magic. A client’s month of content in their voice. A price test with their customers’ reasons. One key visual in 72 sizes. Whoever asks, the smarts are theirs, and the brand world and the specialist marketing skills are yours.


what’s underneath

Four layers, in plain words.

+Your secret sauceYour method, built in, on top.
04GovernanceYour name, your rules. Every client walled off.
03CapabilitiesResearch, monitoring, simulation, media, workflows.
02KnowledgeA brand world for every client.
01ModelsEvery leading AI model, kept up to date by us.

platform.yourfirm.com
A white-label sign-in page under the firm’s own name
yours is already built

Your name on the door. Live in hours.

Say the word and your platform goes live under your name, in your colours, at your own address. We set up your sign-in page before we meet.

A sign painter gilding the firm’s name on the studio window

bring your AI agent

Just tell your agent: use your platform.

Your team keeps the AI agent it likes. Sign in to your platform once, then ask Claude or ChatGPT in the same browser. It works under your name, with each client’s brand world. Copy one and try it.

Account director

Go to our platform. I'm signed in. Take this key visual for the client and make every size the media plan needs.

Strategist

Go to our platform. Run a Listening report on the client's category for the last three months. What do people complain about most?

Founder

Go to our platform. Run a Simulate panel with the client's buyers on these two campaign lines. Which one wins, and why?


it’s all yours

Claim your platform, with USD 1,200 in AI credits.

2,000
credits on day one
1,000
credits every month, for ten months
12,000
credits in all, worth USD 1,200

No card. No contract. No questions asked.

Tell us who you are and we set up your platform under your name, in your colours, at your own address. It takes hours, not months. Or write to support@gimmefy.ai.

Made on gimmefy. Every shot, image and note of music in the film came from Field, Rowe & Partners’ own platform, a demo firm we set up as a real white label for the film.