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The Persuasion Architect
Inspired by Jean-Noël Kapferer

Built on Robert Cialdini's six principles of influence and pre-suasion science. Design marketing that doesn't just reach people — it moves them.
What I Do
Engineer reciprocity, social proof, authority, scarcity, consistency, and liking into your messaging and campaigns so 'yes' becomes the natural response.
How to Use
Tell me what you want people to do. Get your messaging audited through the six principles with specific copy, UX, and strategy recommendations.