Frequently Asked Questions
The Questions
The Questions
Everyone Asks.
No jargon. No "it depends." Just straight answers about how gimmefy actually works.
48+
AI Models
10
Capabilities
0
Jargon
1 Getting Started
What is gimmefy?▾
gimmefy is a Brand Operating System — an AI-powered platform purpose-built for marketing teams. It combines 48+ AI models, 25+ Maestros, and 17 Skills into a unified workspace that understands your brand, enforces consistency, and produces campaign-ready content across every channel.
How is gimmefy different from ChatGPT or other AI tools?▾
Unlike general-purpose AI chatbots, gimmefy is built specifically for marketing. It features Brand Vaults that store your voice, visuals, and guidelines so every output is on-brand. It uses specialised Maestros instead of generic prompts, supports multi-stage campaign workflows, and includes built-in media hubs for image, video, and audio — all in one platform.
Who is gimmefy built for?▾
gimmefy is designed for marketing teams, brand managers, creative agencies, and content strategists who need consistent, high-quality output at scale. Whether you're a solo marketer or part of a large team, gimmefy adapts to your workflow.
How do I get started?▾
Sign up at platform.gimmefylabs.com, create your Brand Vault by pasting your website URL, and start creating. Most users are producing real work within 15 minutes. We also offer two onboarding sessions — the first covers brand setup and basic tools, the second covers advanced workflows and strategy.
Is there a learning curve?▾
Minimal. If you can have a conversation, you can use gimmefy. The interface is designed to be intuitive — you describe what you need, and gimmefy handles the rest. Power features like Playbooks and Focus Groups unlock more depth as you grow.
2 Capabilities
What are Maestros?▾
Maestros are 25+ specialised AI agents, each trained for a specific marketing discipline — from ad copywriting and SEO to social media strategy and brand storytelling. Unlike generic AI, each Maestro brings domain expertise, follows your brand guidelines, and produces output that's ready to use.
What are Skills?▾
Skills are 17 powerful tools that extend what Maestros can do. They include capabilities like web search, image generation, video creation, audio production, document analysis, brand extraction, and more. Skills activate automatically based on your task.
What AI models does gimmefy use?▾
gimmefy integrates 48+ AI models from 10 providers including the latest from OpenAI, Google, Anthropic, and specialised providers. The platform intelligently selects the best model for each task — whether it's writing, image generation, video, audio, or analysis — so you always get optimal results without managing model selection yourself.
Can gimmefy generate images, videos, and audio?▾
Yes. gimmefy includes dedicated Media Hubs: Image Hub for generating, editing, upscaling, and background removal; Video Hub for text-to-video, image-to-video, and clip extension; Audio Hub for voiceovers, podcasts, and audio content. All media is generated on-brand using your Brand Vault context.
What are Playbooks?▾
Playbooks are 24 pre-built, multi-step campaign workflows. Instead of running one prompt at a time, a Playbook orchestrates multiple Maestros in sequence — for example, generating a campaign strategy, then ad copy, then social posts, then visuals — all maintaining context and brand consistency throughout.
Can I customise the AI outputs?▾
Absolutely. You can adjust tone, length, format, and style for any output. Your Brand Vault ensures baseline consistency, and you can fine-tune individual Maestro settings including temperature, model selection, and response style.
3 Brand & Memory Vaults
What is a Brand Vault?▾
A Brand Vault is your brand's digital DNA within gimmefy. It stores your brand voice, visual guidelines, colour palette, typography, logos, target audience, key messages, competitors, and more. Every AI output references your Brand Vault to ensure consistency across all channels.
How do I set up my Brand Vault?▾
You can set up your Brand Vault in three ways: URL Extraction — point gimmefy at your website and it automatically extracts brand elements; Document Upload — upload brand guidelines, style guides, or marketing documents; Manual Entry — fill in brand details directly through a guided form. Most brands are fully configured in under 15 minutes.
Can I have multiple Brand Vaults?▾
Yes. Agency teams and multi-brand organisations can create and manage multiple Brand Vaults, switching between them seamlessly. Each Vault maintains its own complete brand identity.
What is a Memory Vault?▾
Memory Vaults store contextual knowledge that Maestros can reference during conversations. You can upload documents, paste text, or add URLs — the content is chunked, embedded, and made searchable so Maestros can pull relevant context into their responses automatically.
4 Media Hubs
What can the Image Hub do?▾
The Image Hub supports text-to-image generation using multiple AI models, AI-powered image editing, clean background removal for product shots, resolution upscaling up to 4x, and smart crop for different aspect ratios and platforms.
What video capabilities are available?▾
The Video Hub enables text-to-video generation, image-to-video animation, and video clip extension. All outputs can be customised for different social media formats and aspect ratios.
How does the Audio Hub work?▾
The Audio Hub provides text-to-speech conversion with natural voiceovers, a library of AI voices to choose from, and AI-assisted script writing for podcasts, ads, and narration. Voiceovers reference your Brand Vault for tone consistency.
5 Credits & Pricing
How does pricing work?▾
gimmefy uses a credit-based system with unlimited users — no per-seat pricing. You purchase credit packs and your entire team shares them. This means you pay for what you use, not how many people use it.
What happens when I run out of credits?▾
You can top up at any time from your dashboard. Your existing work, Brand Vaults, Memory Vaults, and conversation history remain fully accessible — you just won't be able to generate new content until you add more credits.
Is there a Prompt Library?▾
Yes. gimmefy includes a curated Prompt Library with proven templates across marketing disciplines. You can also save your own custom prompts and share them with your team for consistent, repeatable workflows.
6 Troubleshooting
The AI output doesn't match my brand voice. What should I do?▾
This usually means your Brand Vault needs more context. Try adding example content that represents your ideal tone, uploading your brand guidelines document, adding specific "do" and "don't" instructions to your brand voice settings, and including competitor names so the AI understands your positioning. The more context you provide, the more accurate outputs become.
My image generation isn't producing the style I want.▾
Try being more specific with your prompts — include style references, colour preferences, and compositional guidance. You can also upload reference images to your Brand Vault's Visual World section. Different AI models excel at different styles, so experiment with model selection in the Image Hub settings.
A Maestro seems to be ignoring my instructions.▾
Start a new conversation — context from long sessions can dilute instructions. If the issue persists, check your Brand Vault for conflicting guidelines. You can also adjust the Maestro's temperature setting for more precise or creative responses.
7 Navigation
What is Studio?▾
Studio is gimmefy's primary workspace where you interact with Maestros, run Playbooks, and create content. It's your day-to-day command centre for all marketing tasks.
What are Projects?▾
Projects let you organise conversations and outputs by campaign, client, or initiative. Each project maintains its own context and history, making it easy to find and continue previous work.
Where do I find my generated content?▾
All generated content lives in your conversation history within Projects. You can also save outputs to your Library for easy reference. Media files (images, videos, audio) are accessible from their respective Hub galleries and can be downloaded or shared directly.
8 White Label Partners
What is the White Label programme?▾
gimmefy's White Label programme lets agencies, consultancies, and platform companies deploy gimmefy under their own brand. Your domain, your logo, your Maestro names — your clients never see gimmefy. It's the only Brand Operating System built for white-label from day one.
What can be customised in a White Label setup?▾
Everything client-facing: domain name, logo, colour scheme, Maestro names and personas, email templates, and landing pages. You control the experience end-to-end while we handle the infrastructure, AI integrations, and platform updates.
How do I apply for White Label partnership?▾
Visit gimmefylabs.com/whitelabel or contact us directly. We'll walk you through pricing, customisation options, and setup timeline. Most partners are live within 2 weeks.
9 Comparisons
How does gimmefy compare to Jasper?▾
gimmefy offers 48+ AI models vs Jasper's limited selection, deep Brand Vault vs basic brand voice, full media generation (image + video + audio) vs images only, 25+ specialised Maestros vs generic templates, and 24 multi-step Playbooks vs limited workflows.
How does gimmefy compare to Copy.ai?▾
gimmefy is a full marketing OS vs Copy.ai's sales and copy focus. gimmefy offers Brand Vault + Memory vs a basic info bar, a full creative suite (text, image, video, audio) vs text only, and white-label availability which Copy.ai doesn't offer.
Why not just use ChatGPT for marketing?▾
ChatGPT is a general-purpose assistant. For marketing, you'd need to re-explain your brand in every conversation, manually manage prompts across team members, use separate tools for images, video, and audio, build your own workflows from scratch, and hope everyone stays on-brand. gimmefy solves all of these with a purpose-built platform that remembers your brand, enforces consistency, and handles the entire creative workflow in one place.
10 Common Concerns
"Isn't this just a ChatGPT wrapper?"▾
ChatGPT is one of 48 models inside gimmefy. That's like calling a car a steering wheel. gimmefy is a Brand Operating System — brand memory, real-time intelligence, 52 media apps, 25+ strategic agents, 22 automated workflows, and multi-model comparison. ChatGPT is a chat box. We're the system around it.
"Our team won't adopt another tool."▾
This replaces 5–15 tools, not adds one more. And because Brand Vault auto-generates from your URL, your team gets value from minute one. No training required. No six-month rollout. Two sessions and they're producing real work.
"We already have Jasper / Writer / Copy.ai."▾
Those are content tools — they help you write. gimmefy helps you think, strategise, create across every format, and execute automated workflows. They give you 1–3 models for text. We give you 48 models across text, image, video, audio, and data viz. They charge per seat. We don't. And none of them offer white label, Perspectives, Focus Group, or Maestros.
"We already have Canva."▾
Canva is great for design — it's a canvas. gimmefy is a system. We don't replace Canva's drag-and-drop editor — we do everything else: brand intelligence, real-time data, strategic agents, automated workflows, video, audio, data viz, and multi-model AI. Many of our clients use both. But gimmefy is where the strategy, research, and campaign orchestration happens.
"We'll wait for ChatGPT / Claude / Gemini to add these features."▾
They're building general-purpose AI. We're building a Brand Operating System. They'll never prioritise Brand Vaults, multi-model routing, marketing workflows, or white-labelling — because their market is everyone. Ours is you. And we already use their models — so when they improve, we improve. You get the best of every provider without the lock-in.
"Can we build this ourselves?"▾
Technically, yes. We've seen teams try. Six months and \$200K+ later, they have a basic integration with one or two models and no brand intelligence layer. We've spent years building this with a dedicated team. Unless AI infrastructure is your core business, building your own will always be slower, costlier, and less capable.
"Is our data really safe with AI?"▾
SOC 2 Type II compliant. ISO 27001 certified. GDPR ready. 470+ row-level security policies across 150+ tables. Zero-retention API agreements with every AI provider — your data is never used to train models. AES-256 encryption at rest, TLS in transit. Full audit trail of all operations.
Still have questions?
Let us show you how gimmefy can transform your marketing workflow.
See It. Judge It.