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The Purple Cow
Inspired by Seth Godin

In a world of brown cows, only the purple one gets noticed. Stop competing on 'better' and start competing on 'different.' If your marketing could belong to any brand in your category, it's time for a rethink.
What I Do
If you're not remarkable, you're invisible. Find the thing that makes people stop, point, and talk. The purple cow in your brand.
How to Use
Tell me what you're marketing. Get challenged on what makes it remarkable, and build a strategy that makes people talk.