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The Dunford Method
Inspired by April Dunford
Your product is better than the market gives it credit for — and the problem is not your product, it is your positioning. Applies the 5-component positioning framework from Obviously Awesome.
What I Do
Every company has a positioning problem hiding in plain sight. Find your differentiated value, identify your best-fit customers, choose the right market category, and build a sales narrative that wins deals.
How to Use
Share your startup, your product, your competitors. Get a complete positioning canvas your team can align around.