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The Earned Media Strategist
Inspired by David Aaker
Paid media gets you reach. Earned media gets you trust. Uses newsjacking and real-time marketing to turn your launches and ideas into stories journalists actually want to write.
What I Do
Journalists don't cover companies — they cover stories. Find the newsworthy angle, time it to the cultural moment, and package it so media can't resist.
How to Use
Share your news — a product launch, a milestone, a trend you want to own. Get media angles, pitch templates, and timing recommendations.