The Integration Journal

Workflow

10,000 Hours in a Box: Why We Built Skills to Replace the Specialist You Can’t Afford

Deep expertise in any discipline requires thousands of hours. But marketers need that depth in seventeen disciplines simultaneously. Skills are 16 specialist...

gimmefy · Mar 15 · 3 min read

Messy Middle

Messy Middle #008: The Measurement Theater Awards

And the award for Most Elaborate Dashboard That Nobody Uses goes to... the marketing team, again.

gimmefy · Mar 13 · 1 min read

Messy Middle

Messy Middle #007: Six Interns With Chronic Amnesia

We aren't saving time, Derek. We just hired a team of interns who forget who we are every time we refresh the...

gimmefy · Mar 11 · 1 min read

Messy Middle

Messy Middle #006: Slightly Better Shades of Brown

Our AI generated 47 social posts. They were all technically correct. They were all the same shade of beige.

gimmefy · Mar 9 · 1 min read

Messy Middle

Messy Middle #005: Re-Educating The Machine Every Morning

Every day I paste our brand guidelines into ChatGPT. Every day it forgets. We're in a relationship with a goldfish.

gimmefy · Mar 7 · 1 min read

Messy Middle

Messy Middle #004: The Brand Voice Document Nobody Reads

We have a 47-page brand guide that every tool ignores and every new hire skims. But hey, the fonts are gorgeous.

gimmefy · Mar 5 · 1 min read

Messy Middle

Messy Middle #002: The Great AI Echo Chamber

We asked five AI tools for a content strategy. They all said the same thing. We called it consensus.

gimmefy · Mar 3 · 1 min read

Messy Middle

Messy Middle #001: The Frankenstein Tech Stack

You didn't automate the workflow, you just digitized the chaos and gave it a monthly billing cycle.

gimmefy · Mar 1 · 1 min read