Messy Middle Comics #006 — Groupthink & Generic Output
Our AI generated 47 social posts. They were all technically correct. They were all the same shade of beige.
The AI generated 47 pieces of content. All technically competent. All completely interchangeable with what your competitor published yesterday.
This is the beige problem: AI without brand context doesn’t produce bad content. It produces average content at scale. Which is worse — because it LOOKS productive while being strategically useless.
The output is grammatically perfect, structurally sound, and utterly forgettable. It passes every quality check except the one that matters: would a human who knows your brand have written this? No. Not even close.
When every brand uses the same AI with the same generic prompts, the market doesn’t get more creative. It gets more uniform. The winners will be the brands whose AI outputs are distinctly, unmistakably theirs.
gimmefy’s approach: don’t make AI better at being generic. Make it better at being you.
Messy Middle Comics — A gimmefy Production.
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