Episode 003 of The Messy Middle. That blog post you spent three weeks crafting? Google answered the question in a featured snippet. Zero clicks. Zero traffic. Zero ROI on that artisanal content strategy.
Welcome to the zero-click era, where search engines extract your best insights, serve them directly in results, and leave your lovingly optimized blog post gasping for pageviews in the digital dust.
The Messy Middle is a comic series about the chaos, contradictions, and comedy of modern marketing — where AI tools multiply, strategies collide, and everyone pretends to have it figured out.