Messy Middle
Messy Middle #014: What Is Marketing, Actually?
Marketing is the gap between what we say we do and what we actually do.
Messy Middle
Messy Middle #013: The Chief Prompt Officer Salary Dispute
Adding 'make it pop' to the end of a ChatGPT request doesn't make you Steve Jobs, Jordan.
Messy Middle
Messy Middle #012: Priya Carries the Whole Thing
There's always one person who actually makes the AI tools work. Her name is Priya and she's exhausted.
Messy Middle
Messy Middle #011: Buying Software Because Competitors Did It
We don't have a use case yet but the competitor mentioned it in their investor deck so now it's urgent.
Messy Middle
Messy Middle #010: Fifteen Subscriptions, Zero Outputs
We have 15 AI subscriptions and the output still looks like it was written by a committee of strangers. Because it was.
Messy Middle
Messy Middle #009: The AI-Generated Competitor Analysis
We used AI to analyze our competitors. It analyzed their AI-generated content. We're now in a recursive loop of meaninglessness.
Messy Middle
Messy Middle #008: The Measurement Theater Awards
And the award for Most Elaborate Dashboard That Nobody Uses goes to... the marketing team, again.
Messy Middle
Messy Middle #007: Six Interns With Chronic Amnesia
We aren't saving time, Derek. We just hired a team of interns who forget who we are every time we refresh the...
Messy Middle
Messy Middle #006: Slightly Better Shades of Brown
Our AI generated 47 social posts. They were all technically correct. They were all the same shade of beige.
Messy Middle
Messy Middle #005: Re-Educating The Machine Every Morning
Every day I paste our brand guidelines into ChatGPT. Every day it forgets. We're in a relationship with a goldfish.
Messy Middle
Messy Middle #004: The Brand Voice Document Nobody Reads
We have a 47-page brand guide that every tool ignores and every new hire skims. But hey, the fonts are gorgeous.
Messy Middle
Messy Middle #002: The Great AI Echo Chamber
We asked five AI tools for a content strategy. They all said the same thing. We called it consensus.