Messy Middle Comics #013 — Prompt Frustration
Adding ‘make it pop’ to the end of a ChatGPT request doesn’t make you Steve Jobs, Jordan.
Most companies don’t have an AI strategy. They have a vocabulary strategy.
Someone learns the words ‘framework’ and ‘taxonomy’ and ‘architecture’ and suddenly they’re leading the AI transformation. Not because they’ve built anything — but because they SOUND like they have.
Prompting isn’t a discipline. It’s a text box. The real skill is building a system where the prompting doesn’t matter — where your brand DNA, your strategy, your institutional memory are already loaded so the output is right by default, not by heroic individual effort.
Messy Middle Comics — A gimmefy Production.
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