Messy Middle Comics #009 — Groupthink & Generic Output
We used AI to analyze our competitors. It analyzed their AI-generated content. We’re now in a recursive loop of meaninglessness.
You asked AI to analyze your competitors. Your competitors asked AI to analyze you. Everyone’s now optimizing against AI-generated reflections of AI-generated strategies.
The recursive meaninglessness: AI reads your competitor’s AI-generated website copy and concludes they’re ‘innovative, customer-centric, and leveraging cutting-edge technology.’ Because that’s what every AI-generated website says.
Your competitive analysis isn’t analysis. It’s a hall of mirrors. AI examining AI examining AI, each layer more disconnected from actual market reality than the last.
The fix: stop analyzing what competitors say and start analyzing what they DO. Real competitive intelligence comes from customer conversations, market behaviour, and strategic choices — not from running their About page through ChatGPT.
gimmefy’s Market Lens Maestros are built on real market data and regional expertise, not recursive AI analysis.
Messy Middle Comics — A gimmefy Production.
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